So, If you know someone who’s looking for a personal trainer, but are afraid of aggressive gym sales or being sucked into something that they can’t afford or won’t make them happy, please let them know about my low-to-no-pressure sales approach and guaranteed workouts.

Because your workouts should work out for you!!! (Ehehehehe… marketing copy can get so corny…)

ALL WORKOUTS FROM CHRISTINE BURKE FITNESS ARE 100% MONEY-BACK GUARANTEED

My workouts should make you happy! If you’re unhappy with a workout, I won’t take your money.

My workouts shouldn’t break your bank! I try to price very competitively, but if you still don’t feel you can afford my programs, please tell me what’s in your budget so that I may improve my services to you. You should NEVER feel that I judge you for how much money you have.

Your workouts should work out for you! You should NEVER feel pressured or obligated to buy my services. I will ALWAYS encourage you to pick exercises and programs that will serve YOU best, and I will actively look for other trainers, gyms, and programs that may work for you. Also, at the end of your program, you should NEVER feel guilty about “leaving me” to try something new.

I’ll add this wonderful organization has a semi-urgent need for volunteers to help with this event. If you can donate an afternoon or two of your time next week, please contact Patty Johnson: patty@carlsbaded.org or call: 760-929-1555 x103#

MyWorkoutCreator.com is different from other workout sites because you get a customized workout with different exercises EVERY TIME you log in. You pick your goal (weight loss, lean & tone, muscle mass, etc), your level, and your equipment, and you get a workout designed for you, just as if you had a super-smart personal trainer with graduate degrees, years of experience, and multiple certifications!

Mike is offering a $1 trial to the first 100 people who sign up. Please check it out! There’s also a free featured workout and lots of fitness resources just for registering!

Today, I’m pleased to launch my branding: LightHeartedFitness.com

And my new tagline: A light heart lives long.

This line is actually an old Irish saying, as well as a quote from Shakespeare’s Love’s Labor’s Lost (Act 5, Scene 2, Line 18). I like that the words light and heart have so many meanings and connotations relevant to health and fitness. And I like that the words light-hearted lets people know that I think laughter and humor are important to their well-being.

Finally, while I will always advocate the importance of health and fitness, I also like the reminder to not take myself so seriously.

Today, September 1, 2008, I am unofficially launching my new fitness training business, Christine Burke Fitness, by working on my web site.  I have 3 services, a URL, a tagline, and 3 clients.  Wish me luck.